Coherent system of rules incl. verbal and visual identitiy elements, which goal is to establish an attractive, distinctive and easily memorable image of the brand.
WE HELPED OUR CLIENTS WITH:
Creating names of brands and services
Development of the Visual Brand Identity System incl. Brand Books
Digital Branding and Social Media
Product Packaging Design
BRAND IDENTITY IS A COHERENT VERBAL AND VISUAL SYSTEM OF BRANDING MATERIALS SUCH AS: BRAND NAME, TAGLINE, LOGOTYPE, BUSINESS CARDS, WEBSITE, COLLATERALS, STATIONERY, PACKAGINGS, ETC.
The purpose of the BI is creation of appealing and unique image of the brand in regards to the needs and wants of the target group consumers. Only then the brand will be noticed, remembered and will also seduce their senses, hearts and minds. Only then the desired associations will be linked with the brand and will reflect its personality, values and so will build a positive brand attitude.
The Brand Identity System consists of:
Verbal Identity Elements (brand name, tagline, brand icon, etc)
Visual Identity Elements (logo, business cards, stationery, web site, merchandising materials, collaterals, packaging etc)